Next Generation Consumers

01. For the Long Run, For Better

For the long run, For better.
We are thematic, long term investors.

Businesses driven by the Next Generation Consumer

  • High growth companies
  • Big market opportunities
  • Aligned with macro Mega Trends
  • Long term sustainable business models

02. Next Generation Consumers

Consumption trends are not just rising, they are shifting

Millennials, Gen Z, Gen X…all generations
In cities, towns, and rural areas
Across socio-economic levels
Local trends…global themes

The next generation of businesses need to be:

Micro-segmented Hyperlocal Digital First Omnichannel Intelligent Individualized Consumer-touching Conscious Communities Sustainable

Because that’s what Next Generation Consumers want

03. Focus Sector

We focus on five themes where the next generation consumer has specific needs

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  • Food
  • F&B Services
  • Consumer Products and Services
  • Medical Consumables, Devices, Healthcare and Wellness
  • Digital leaders, Media and Entertainment
OUR COMPANIES
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Takafumi Nakano

Taka has nearly 10 years of investment management experience including 4 years as a controller at Marubeni’s power service business based in Atlanta, USA. He has been involved with start-up investments as part of Marubeni’s corporate venture capital team and in monitoring investments in venture capital funds in Singapore. His educational background is in economics and accounting.

He is a Financial Planning & Controls Manager based in Singapore.

"True value is not just what you receive, but by what you leave behind. Let’s work together to build and scale better businesses for the next generation."

Vivian Ha

Vivian has nearly 20 years of private equity investing and audit experience in Vietnam, and has overseen investments across sectors, such as consumer goods, retail, food services, airlines and agriculture. Her involvement in the boards of various investee companies to formulate growth strategy and implement value creation initiatives gives her the experience to be a great sounding board and advisor to founders, entrepreneurs and management teams.

She is a Senior Vice President based in Vietnam.

“With our evergreen platform, we bring long-term value-aligned capital, on-going strategic and operational support, and the Marubeni global network and industry expertise. This enables our partners to unlock their full growth potential and scale their business. I am keen to be a part of their success stories over the next decade.”

Natsuo Ogasawara

Natsuo has 15 years’ experience in infrastructure investment and management, business development and corporate VC globally at Marubeni Corporation. He brings hands-on operational and managerial expertise through investment and involvement in several projects. He has leveraged this experience for business development in new growth areas, particularly financial inclusion in South East Asia. He has also been involved in investments in early stage start-ups based in Silicon Valley.

He is an Associate based in Singapore.

“The power to dream. That is my investment thesis. The power to achieve. That is my core offering. No matter how technologies and business models evolve, I believe growth is always driven by those “powers” fuelled by founders and evangelists. What are you dreaming about in and beyond your business? I want to be part of it.”

Mark Lim

Mark has 15 years of experience in private equity, special situations investing and investment banking, having worked in New York, Houston, Hong Kong and Singapore. He has been involved in investments across the consumer, healthcare, and energy sectors in South East Asia and various other markets. Mark leverages his diverse investing experience and domain expertise to advise companies and entrepreneurs on strategy, M&A, capital raising, governance and various improvement initiatives.

He is a Senior Vice President based in Singapore.

“We are in the early innings of a long period of significant growth in South East Asia, buoyed by numerous tailwinds. As South East Asia continues to rise in this global economy, I am excited to back companies with a true competitive advantage and partner with passionate entrepreneurs and management teams to support them in their growth journey.”

Jason Tabalujan

Jason has over 17 years of professional experience, having worked for 5 years in New York and the past 12 years in Jakarta. His investment experience spans the capital structure, from private equity to private credit and a range of industry sectors including consumer, media and entertainment, financial services and retail. He brings a hands-on approach to investing and has been actively involved with portfolio companies. He is passionate about sharing insights and knowledge with founders, family groups and the exciting next generation of entrepreneurs to help their businesses scale and create value together.

He is a Senior Vice President & Country Lead based in Jakarta.

“Consumer demand will not only grow but also shift. Business leaders that are able to leverage global trends and navigate local markets effectively will be successful. Investing and working together with management teams in well-positioned, scalable platforms will be highly rewarding.”

Edward Chai

Edward has worked in public and private equity investing, globally and in South East Asia, for 3 years. His background in economics and his time at Khazanah managing an ASEAN public equity portfolio gives him a good understanding of the macro economics of the region and consumer growth sectors.

He is an Analyst based in Singapore.

“South East Asia is a diverse region with a wide range of opportunities, I am excited to have the opportunity to deliver a direct impact to our portfolio companies and participate in the growth story of the region, driven by the next generation of consumers."

Coco Tay

Coco has worked in private and public equity for about 5 years, mostly on investments across South East Asia, focusing on the consumer goods, food & beverage, logistics, and finance sectors. This includes operational experience with portfolio companies in the consumer space. She has also lived in China for many years and often recognizes early trends that may travel to South East Asia. With a background in material sciences and accounting, Coco has the analytical abilities, the capacity for creative problem-solving, and the business acumen to support entrepreneurs and businesses in their expansion.

She is an Associate based in Singapore.

“South East Asia will be the engine of growth in developing Asia going forward. Our objective is to unearth diamonds in the rough and support these businesses that will be the champions of industries in the future.”

Cheng Liang Chua

Cheng Liang has 6 years of private equity experience, where he focused on the consumer and retail sector in Asia and supported portfolio companies in the region. Having also worked at Diageo previously, Cheng Liang leverages his familiarity with latest consumer trends and spending behaviour to spot high-potential companies and help founders realise their growth ambitions.

He is a Vice President based in Singapore.

“Working alongside visionary entrepreneurs who strive endlessly to improve the lives of their consumers has always been incredibly inspiring. It is a privilege to partner up with high-potential consumer businesses to resolve the roadblocks on their growth journey.”

Bharat Sarma

Bharat is an experienced private equity investor. He has led many investments across South East Asia, India and other markets, in consumer products, food and beverage, retail and services sectors. This helps him leverage past experiences and industry knowledge, connect people across various networks, and be a board and strategic advisor to entrepreneurs and companies in building their businesses.

He is a President & Senior Managing Director based in Singapore.

“We are in an age in South East Asia and South Asia where amazing consumer businesses will be built and transformed over the next 10-20 years. Backing these high growth companies, working with the founders, bringing the advantages of our unique platform to them, and seeing them become industry defining leaders is highly satisfying.”